Some girls play dress-up and walk their Barbies down the imaginary catwalk. London Boscamp, Mississippi, turned those childhood dreams into reality.
London launched her Dallas-based fashion label, London Monet, in April 2024. She crafts luxurious collections that honor the timeless elegance of fashion with a modern flair. Collection No. 2 is set to launch (and dazzle) at the Four Seasons Palm Beach in winter 2024.
I’ve been in love with fashion and design for as long as I can remember
– London Boscamp
London Monet is rooted in a family history of design and powered by an entrepreneurial spirit. “I’ve been in love with fashion and design for as long as I can remember,” London says. “With my Mimi owning a store and my mom sketching outfits when she was just 13, I’ve always felt a deep connection to both.”
London’s entrepreneurial journey took an enchanting turn during her sister’s wedding preparations. After a dreamy adventure tracking down the perfect Oscar de la Renta dresses in New York City with her mom, Shea Lynn Boscamp, Baylor, and sister, Kennedy Boscamp Andrews, TCU, London knew she’d found her calling: creating beautiful pieces that tell personal stories.
Her advice for aspiring designers? Trust the process, embrace the journey, and stay true to your vision. “Take time to develop your designs and brand identity,” London says. “Building a brand takes patience, hard work, and resilience, but if you’re passionate about it, the reward is worth it.”
As London continues to build her brand, her sorority sisters have been an unwavering source of support. “My Kappa sisters became the best of friends and they poured so much love into me when I launched London Monet,” she says. “Their support has been incredible, and having friends like that makes you feel not only excited but also truly accomplished.”
